Portland, Ore – December 1, 2017 – Zucchetti, a leading supplier of solutions for the hospitality industry, is pleased to announce the completed acquisition of Vertical Booking, a global provider of reservation technology for hotels. Vertical Booking’s extensive capabilities, innovative solutions and solid customer base will assist Zucchetti by increasing growth in the hospitality sector and enhancing their position in key markets.

“By joining forces with Vertical Booking, there is great synergy with what we are currently providing our customers,” said Enrico Itri, Worldwide Business Operations at Zucchetti. “With this acquisition, we now have the ability to improve the quality of the services offered by integrating Vertical Booking’s many solutions with Zucchetti applications.”

Known for its agility and scalability, Vertical Booking’s innovative technology solutions include a central reservation system for GDS/IDS distribution, a robust booking engine that includes a full package of upselling tools, a comprehensive channel manager, and a competitive rate checker. Some of the other features available include a spa and merchandising booking engine, a metasearch management tool, a destination management system, and a CRO application.

“Vertical Booking is a dynamic company and a global leader in hospitality technology,” said Alberto Guadalupi, Founder and CEO of Vertical Booking. “Our focus continues to be on enabling hoteliers to stand apart in this increasingly competitive hospitality market. The agreement with Zucchetti will ensure we have all the resources necessary to remain on the cutting edge while continually improving our products to ensure we’re meeting the demands of our hotel partners, and their guests.”

“We are thrilled about this partnership with Zucchetti,” said Mark Lewis-Brown, President/CEO of Vertical Booking USA. “This will further advance our position as a global technology leader, and enable us to expand our capabilities in the North American market.

Vertical Booking will be showcased at the Annual Expedia Conference in Las Vegas, NV from December 6-8, 2017. Please stop by to learn how Vertical Booking can help you optimize distribution at your property.

About Zucchetti

Founded in 1978, Zucchetti is an international organization headquartered in Italy that provides software, hardware and services for multiple industries, including hospitality and finance. With over 3,350 employees and annual sales approaching $500 million USD, Zucchetti provides technology solutions to 135,000 customers worldwide.

Website http://www.zucchetti.com
Facebook https://www.facebook.com/ZucchettiSoftware
LinkedIn https://www.linkedin.com/company/38366

About Vertical Booking

Representing over 5,400 hotels, Vertical Booking is a global reservation technology company that meets the needs of chains and independent hotels by optimizing distribution for revenue management. Founded in 1999, Vertical Booking is present in 108 countries, translated into 29 different languages and usable in all currencies, with offices in Italy, France, the United Kingdom, Brazil and the United States.

Watch the Vertical Booking Welcome Video: https://youtu.be/8Ii61D6g41g

Websites www.verticalbooking.com / www.verticalbookingusa.com
Facebook https://facebook.com/VBookingUSA
Twitter https://twitter.com/VBookingUSA
LinkedIn https://www.linkedin.com/company/verticalbookingusa

Media contacts

Mark Lewis-Brown
Vertical Booking USA
+1 505 263 6128

# # #